The foundation of Emm Dee R Finance Limited, now operating under the customer-facing brand Rughwani Finance, traces back to the values and vision of Dada Moti Ram Rughwani, who established a strong reputation in financing through trust, enduring relationships, and a deep understanding of financial needs, long before formal lending systems were in place.
Carrying this legacy forward, Kailash Kumar Rughwani and Ram Chand Rughwani founded the company in 2010 with a clear vision to bring structure, transparency, and professionalism to the lending space while preserving the personal approach that defined its origins.
As a Non-Banking Financial Company (NBFC), we seamlessly blend traditional values with modern financial practices. Our operations are guided by a commitment to efficiency, clarity, and a customer-first approach.
We focus on understanding each client's unique financial requirements, ensuring timely and efficient loan disbursals, maintaining complete transparency in every interaction, and building long-term relationships rooted in trust.
At Emm Dee R Finance Limited, lending is not just a transaction, it is a relationship.
We believe financial solutions should be personalized, transparent, and reliable. By combining disciplined processes with a relationship-driven approach, we ensure every client experiences both professionalism and personal attention.
We are committed to going beyond conventional lending by creating financial partnerships that are dependable, ethical, and long-lasting.
Every decision we make is guided by one principle, to uphold trust while delivering meaningful financial solutions.
"At Rughwani Finance, we don't just provide finance, we build relationships that stand the test of time."